Holiday seasons are a golden window for RV parks – a time when search traffic surges, families plan getaways, and travelers actively seek places to stay. From Thanksgiving and Christmas to the 4th of July, Google search data consistently shows a dramatic spike in travel-related queries around major holidays. For RV park owners, this is your opportunity to meet those travelers at the exact moment they’re searching.
This guide is your step-by-step playbook for creating a Holiday Google Ads campaign tailored specifically for RV parks. You’ll learn how to plan, build, and optimize ads that fill your park during every festive season – and how to turn one-time guests into loyal repeat visitors through data-driven follow-ups.
How Do You Advertise Your RV Park? (Featured Snippet Target)
Advertising an RV park involves a mix of digital and traditional methods. The most effective approach combines targeted Holiday Google Ads, an optimized Google Business Profile, engaging social media campaigns, and partnerships with local tourism businesses. This multichannel strategy ensures your park appears wherever travelers are planning trips or searching for holiday stays.
Foundations: Your Pre-Campaign Checklist
Before you spend a dollar on ads, it’s crucial to prepare. The most successful campaigns begin with groundwork that ensures every click has a real chance of turning into a booking.
Optimize Your Website & Landing Pages for Holiday Bookings
Your website is your digital front gate – and if it doesn’t look welcoming, travelers will move on. Create a dedicated landing page for each major holiday. For instance, a Christmas page could include festive photos of your park, a clear headline like “Cozy Christmas Camping Awaits,” and a booking form that works seamlessly on mobile. Highlight specific perks such as “Stay three nights, get the fourth free” or “Free hot cocoa bar for Christmas guests.”
Your call-to-action should be obvious (“Book Your Holiday Stay Now”) and the entire page should feel like an extension of your ad – consistent visuals, colors, and copy.
Set Up Google Analytics and Conversion Tracking
Running ads without tracking is like towing an RV without mirrors – you’re moving, but you can’t see what’s happening behind you. Set up Google Analytics to monitor performance and connect it with your Google Ads account. Make sure conversion tracking is enabled for key actions: bookings, contact forms, and calls.
Tracking allows you to calculate ROI and adjust your campaigns in real time. You can follow Google’s own step-by-step setup guide on conversion tracking.
Define Your Holiday Goals and Budget
Without clear goals, even a well-built campaign can underperform. Set measurable targets like “Increase Christmas bookings by 20%” or “Reach 90% occupancy for Labor Day weekend.”
You’ll also need a realistic budget. Many park owners ask, “Is $10 a day enough for Google Ads?” – and the honest answer is that while $10 can help test keywords, holiday campaigns require more to compete. As a starting point, calculate your average booking value and allocate about 10–20% of your target revenue. For instance, if each booking averages $200 and you want 50 new reservations, aim for a $1,000–$2,000 campaign budget.
Step 1: Planning Your Holiday Google Ads Campaign
Now that your foundation is ready, it’s time to plan your strategy – defining who you want to reach, what they’re searching for, and how to meet them with the right message.
Holiday-Specific Keyword Research
The key to success during the holidays is search intent. Regular keywords like “RV park near me” are too broad. Instead, look for seasonally driven searches that reflect specific plans and timing. Tools like Google Keyword Planner and WordStream’s Holiday Google Ads Strategies are excellent starting points for inspiration.
Think like your guests. Examples of targeted keywords include “Christmas RV park deals,” “family-friendly RV park for Thanksgiving,” “4th of July camping near [City],” or “New Year’s Eve RV getaway Florida.” Combine geographic and holiday intent for best results, such as “Easter RV park near Phoenix” or “RV camping near Yosemite for 4th of July.”
Advanced Targeting: Reaching Holiday Travelers
Holiday travelers often plan trips along specific routes or within a certain driving distance. Use Google’s location targeting to focus on these zones – for example, people searching within 300 miles of your park. If you’re in a warm-weather state, target colder regions during winter to attract snowbirds.
You can also use audience layering to refine your reach. Under “Audiences” in Google Ads, select groups like “In-market for Travel,” “Outdoor Recreation,” or “Family Vacation Planning.” Combining these interests with geographic filters allows you to reach travelers who are both likely and ready to book.
Step 2: Building Your Holiday Campaign in Google Ads
Once the strategy is clear, it’s time to build your campaign inside the platform. Visit Google Ads Help Center for a full setup walkthrough, but here’s what matters most for holiday success.
Structuring Your Campaign and Ad Groups
Structure each holiday as its own campaign. For instance, one for Christmas, one for Thanksgiving, and one for the 4th of July. This keeps your budget and analytics clean. Within each campaign, create multiple ad groups targeting different themes or keyword clusters.
For a Christmas campaign, you could have:
- Ad Group 1: “Christmas RV park deals”
- Ad Group 2: “Family holiday camping”
- Ad Group 3: “Warm winter RV getaways”
This organization improves Quality Score, lowers your cost-per-click, and makes your results easier to analyze later.
Writing Compelling Holiday Ad Copy That Converts
Your ad copy must speak directly to what travelers want most: joy, connection, and memorable experiences. Mention the holiday by name, create urgency, and highlight your park’s atmosphere.
Examples:
- Christmas: “Cozy Christmas Camping! Lights, cocoa, and holiday cheer. Book Your Site Now.”
- Thanksgiving: “Your Family’s Holiday Home on Wheels – Celebrate with Nature and Comfort.”
- 4th of July: “Fireworks, BBQ & Lake Views – Celebrate Freedom at Our Park. See Holiday Rates.”
- New Year’s: “Start the Year Outdoors – Ring in 2026 Under the Stars. Reserve Today.”
Always include a strong call-to-action such as “Book Now,” “See Holiday Rates,” or “Reserve Your Spot.”
Using Ad Extensions to Showcase Holiday Offers
Ad extensions expand your ads with valuable details that encourage clicks – and they cost nothing extra.
For holiday campaigns, use Sitelink extensions for pages like “Holiday Events,” “Special Rates,” or “Amenities.” Add Call extensions for quick bookings, Image extensions with festive park visuals, and Promotion extensions for discounts such as “10% Off Christmas Week Stays.”
These features help your ad occupy more space in search results and increase click-through rates.
Step 3: Launching & Managing Your Live Campaign
Once your ads go live, active management is key. A holiday campaign is short-lived, meaning every day counts.
Monitoring Key Metrics During the Holiday Rush
During the peak booking window – usually three to four weeks before the holiday – check performance daily. The metrics that matter most are:
- Click-Through Rate (CTR): Reveals if your ad copy resonates.
- Conversion Rate: Shows how effectively your landing page converts clicks to bookings.
- Cost Per Conversion: Indicates how efficiently you’re spending your budget.
- Impression Share: Reflects how often your ads appear compared to competitors.
If CTR is low, test alternative headlines or calls-to-action. If conversions are lagging, adjust your landing page offer or simplify your booking form.
Adjusting Bids and Budgets in Real-Time
The holiday travel market shifts rapidly. If one ad group is performing better, move more budget toward it. Pause any that waste clicks. Increase bids for high-intent keywords like “book” or “reserve” during the final week leading up to the holiday.
Google’s automated bidding strategies – such as “Maximize Conversions” – can help at the start, but manual adjustments usually produce the best results once you have data.
Step 4: Post-Holiday Analysis & Future Planning
After the holidays, don’t shut everything off immediately. Post-campaign analysis is where you extract the real value from your efforts.
Measuring the True ROI of Your Holiday Google Ads
To calculate ROI, use the formula:
ROI = (Total Revenue – Total Ad Spend) ÷ Total Ad Spend × 100
If you spent $1,500 and generated $6,000 in bookings, that’s a 300% ROI. Analyze which keywords brought the highest-value guests, which ads had the best CTR, and which audiences delivered conversions at the lowest cost.
Reviewing this data inside Google Ads Reports helps you refine next year’s strategy. For example, you may find that “Christmas camping with kids” performed best, guiding you to expand that theme next season.
Retargeting Holiday Website Visitors for Future Stays
Not every visitor books immediately. Retargeting allows you to stay top of mind and turn curious visitors into returning guests.
To do this, set up a remarketing audience in Google Ads based on people who visited your holiday landing page. Exclude those who already booked. Then, run new ads inviting them to return in a different season or for the next holiday.
For example: “Loved your Christmas stay? Come back for spring wildflowers – book your preferred site early!”
You can find instructions for creating remarketing lists in Google’s own audience setup guide.
Retargeting also works well across the Display Network – showing your park’s images and deals on other websites to travelers who already know your name.
Conclusion: Make Every Holiday a High-Occupancy Season
Holidays are a marketer’s dream for RV parks: predictable demand, emotionally driven travelers, and limited availability. When you combine these factors with well-structured Holiday Google Ads, you can consistently turn search intent into fully booked weekends.
Here’s the roadmap:
- Prepare first: Optimize your site, set up tracking, and define clear goals.
- Plan smart: Research holiday-specific keywords and target by location and interest.
- Build effectively: Structure your campaigns, write seasonal ad copy, and add extensions.
- Manage daily: Track metrics, adjust bids, and adapt to performance trends.
- Review and retarget: Analyze ROI, learn from your data, and nurture repeat guests.
Following these steps ensures every major holiday – whether it’s Christmas, Thanksgiving, or Independence Day – becomes an opportunity to reach capacity, strengthen your brand, and build long-term loyalty without overreliance on OTAs.
By using the tools and resources available in Google Ads Help, Google Analytics, and insights from WordStream’s holiday advertising guide, you’ll have everything you need to transform seasonal demand into year-round success.
With the right preparation, your next holiday season won’t just be busy – it’ll be your most profitable one yet.
