Make sure your RV park shows up when travelers search for campgrounds nearby. We optimize your local SEO so you appear at the top of Google and attract more campsite bookings.
Travelers frequently use their phones on the road to find “nearby” campgrounds. That’s why optimizing for local search puts your RV park on the map when these potential guests are near. When RV travelers are on the move or planning a route, they often search for “RV parks near me” – and you want your park to be the one they see first. Local SEO makes that happen. It’s all about boosting your visibility in location-based searches. This means Bing and Google Maps optimizations as well as local review sites.
Consider that nearly 4 out of 5 users conduct searches with local intent, and “near me” searches have skyrocketed by 900% in recent years. If your RV park’s local online presence isn’t optimized, you could be invisible to a huge segment of ready-to-book customers. We make sure that when someone in your area searches for camping options, your park is front and center.
Take charge of your Google Business Profile. This is the listing that appears in Google’s map pack and sidebar for local searches. Ensure your profile is updated and accurate to improve local visibility. This includes your address, phone, hours of operation, high-quality photos, etc.
This boosts your chances of showing up in the coveted Local 3-Pack (the map results box). Customers are 2.7 times more likely to trust a business with a complete Google Business Profile, so a polished profile means more clicks and calls from prospective guests.
To capture those “near me” searches, we include location-specific keywords on your website (for example, your city, county, or region name, and landmarks or highways nearby).
We’ll create content like “Camping near {{Tourist Attraction}}” or “Guide to RV Parks around {{City}}” to draw local search traffic.
Consistency is really important when it comes to local SEO. So, we list your park on reputable campground directories, travel sites, and map services (like Yelp, TripAdvisor, Good Sam, etc.). We make sure there is a matching name, address, and phone number. These types of citations show search engines that your business is legitimate and local. The more trustworthy mentions of your RV park across the web, the higher you can rank in local results. Plus, these listings themselves become additional ways campers can find and learn about your park.
Nothing boosts local rankings (and conversion rates) like positive reviews. To help with this, we implement strategies to encourage your happy campers to leave 5-star reviews on Google and other platforms. We’ll also help you respond quickly to reviews. We address both good and bad reviews in a professional manner. We do this because engaging with reviews builds trust with prospects. Did you know that 88% of shoppers read and trust online reviews as much as a personal recommendation? Google’s algorithm also rewards active, well-reviewed listings. So, a strong collection of reviews will significantly improve both your visibility and your reputation.
Dominating Local Searches = More Foot Traffic: Local SEO for RV resorts directly drives in-person visits and phone inquiries. For example, 76% of people who search for a nearby business on their smartphone visit within a day. We want that to be your campground that they’re visiting! By appearing in local searches, you capture these spontaneous travelers and planners looking to stop for the night or the weekend.
Chat with our company owner, Greg Shuey!
He will dig in with you to understand how local SEO and maps optimization should be built into your growth strategy for your RV park.
