Turn high-intent searches into real reservations. Our targeted ad campaigns put your park at the top of search results, driving more traffic and bookings immediately.
Pay-per-click advertising (like Google Ads) helps your park in front of travelers quickly. By using the right combination of keywords and ad copy, you can appear at the top of search results when campers are searching for places to book their stays.
Do you need results now? We understand, and we can help! By using Google Ads, we can drive targeted traffic to your RV park’s website, quickly. In turn, this can help you start getting reservations right away. With our specialized focus on ads for RV parks, we bid to show your ad at the top of search results. This means that even if your organic ranking is new or still growing, you can immediately appear on page one and attract clicks from people actively searching for a site to park their RV.
Regular SEO can take time to climb rankings, but by using Google Ads for RV parks, you can start showing up on day one of our campaign. When we activate your ads, travelers will be able to see your park when they search. This is crucial during peak season or when you have spots to fill fast.
Someone searching at 3 PM for “RV spot tonight in [Area]” could see your ad, click through, and book within minutes. PPC ensures you’re not waiting to get in front of guests – you’re right there when they’re ready to make a reservation.
With Google Ads, we target specific keywords and sometimes specific audiences or times of day. We focus on high-intent search terms so we reach people who are ready to book, not just browsing.
We can also geo-target your ads to show mainly to people in certain locations, for example, within 100 miles of your park (catching travelers en route) or in states where you typically draw visitors. This makes sure your ad budget is spent efficiently. So, it’s spent only on clicks from likely customers.
You only pay when someone clicks your ad, which means every dollar is spent on bringing an interested visitor to your site. We also set daily budgets and adjust bids to maximize your return.
Travel industry averages show about a 2:1 revenue-to-ad spend ratio on Google Ads. So, this means for every $1 spent, there’s $2 in revenue, and our goal is to exceed that for your park. We continually monitor your campaigns and refine keywords, so we cut waste (terms that don’t convert) and boost the ones that do. The result is more bookings for the same budget.
One of the biggest and best advantages of Google Ads is the clear data it provides. You’ll know exactly how many people saw your ad, clicked it, and – with our conversion tracking setup – how many of those clicks turned into bookings or calls.
This transparency means you can see the impact on reservations in real time. We give you easy-to-understand reports showing the cost per booking, total revenue generated, and more. So, you can easily measure your advertising ROI. It’s marketing you can directly tie to your bottom line.
We handle everything – keyword research, ad copywriting, bidding strategy, and ongoing optimization. Our team writes compelling ads highlighting what makes your RV park special.
We also use ad extensions (like call buttons, site links to your amenities page, and location maps) to make your ads bigger and more informative, which attracts more clicks. Throughout the campaign, we A/B test different headlines or promotions (for example, advertising a mid-week discount) to see what drives the most responses.
Additionally, we manage remarketing ads: those are ads that re-engage people who visited your site but didn’t book. Perhaps someone looked at your rates page and left – later, as they browse the web, they’ll see a reminder ad for your park encouraging them to come back and finish booking. This keeps your park top-of-mind and recaptures lost opportunities.
If you’re looking for a surge in reservations and a way to maximize every marketing dollar, Google Ads is the answer. Let our paid search experts set up and manage a high-performing ad campaign for you.
Chat with our company owner, Greg Shuey!
He will dig in with you to understand how Google Ads should be built into your growth strategy for your RV park.
